Tim Cook has fessed up to the issues with the new turn-by-turn navigation enabled Maps app that was introduced with iOS 6. The new Maps app which is Apple’s replacement for Google Maps on iOS 6 is riddled with lack of detail, missing locations, incorrectly labeled cities, missing transit stations and various roads in even some major cities of the world. Till today Apple has been quiet about the issues with the Maps app, which if truth be told, wasn’t such a surprise. Apple as a company does not apologize for its mistakes in public for the least. But that changed with Tim Cook’s reply to customers saying that they had made a mistake with the new Maps app. The complete letter is attached right after the break and a look into what’s changed at Apple.
After reading the letter, you understand something has changed at Apple after Tim Cook took the helm. First of all, the apology seems genuine, nobody was expecting this and secondly the Maps app isn’t that important which warrants an explanation or apology from the CEO. There are several alternatives available on the App Store like Bing, MapQuest or even Google and Nokia Maps though their websites, which Tim Cook too mentions in his letter. This by far is the most important point in the letter, Tim Cook here mentions the competitors of the new Maps app by name and encourages people to use them if they are dissatisfied with Apple’s attempt till it is fixed.
Apple is a company that focuses on perfection more than anything else, therefore a half-baked mapping solution shouldn’t have been released. Its good to see that Apple is finally taking steps to make amends with its customers and gaining their respect at the same time. Things are changing at Apple, it seems the definition of perfection is being extended to user satisfaction as well.