Samsung has just launched a gamut of colors for the Galaxy S III to suit every season. The new colors available, apart from blue and white, are red, black, grey and brown. But its never that simple, is it ? Every color has a story behind it. Keep reading to unravel the secret of the new color schemes, there will be a pop quiz at the end.
Minhyouk Lee, Vice President and lead designer of the Galaxy S3 at Samsung said about the new colors that
By expanding the colour range of of the Galaxy S III we are continuing to evolve the Minimal Organic design theme of the handset.
Samsung has really worked the PR machine this time. I won’t bore you with the complete Press Release but here are the excerpts that Matter.
Amber Brown*: Inspired by the mysterious and unique gem, which was believed to sustain the secrets of the earth inside it. The deep, rich colour of Amber Brown redefines the classic colour and emphasizes the beauty of the advanced organic design of the GALAXY S III.
Sapphire Black*: A colour that adds the mysterious power of dark stones to the refined, deep sophistication of the colour black, Sapphire Black is inspired by the stones used by the ancient people of India and Persia for protection, with the belief they strengthened one’s willpower.
Titanium Grey*: Inspired by the colour grey as a symbol for intelligence, insight and curiosity, all of which are embodied within the design of the GALAXY S III. Titanium Grey expresses the feeling of modernity and wisdom bringing a futuristic element to the handset.
Garnet Red*: Rare and special, the gemstone Almandite Garnet was worn as an amulet by the ancient Egyptians who believed the stone contained protective powers. Garnet Red holds the delicateness and elegance of Almandite Garnet, in line with the GALAXY S III’s soft curves and smooth lines.
So, if you were just thinking you can head-up to a store and get that black looking Galaxy S III, think again.